Boost Ad Performance with Conversion API (CAPI)
Send purchase, appointment, and conversion events generated inside chats directly to Meta Conversions API via reliable server-to-server tracking.
- Cookie-less Resilience
- Superior Match Quality
- Lower Cost Per Acquisition
Server-Side Reliability
Bypass browser cookie restrictions and ad blockers for rock-solid event delivery.
High Event Match Quality
Leverage customer phone numbers, emails, and session identifiers for superior match scores.
Chat-Driven Conversion Events
Attribute purchases, bookings, and qualification events completed inside live chat.
Smarter ROAS & Optimization
Feed advertising algorithms verified data to find higher-value buyers.
Implementation Scenarios
Measuring value with Conversion API.
WhatsApp Order Conversion
Attribute sales completed through WhatsApp bot checkout flows.
How to Configure Conversion API?
- 1
Enter Pixel ID and Token
Paste your Meta Pixel ID and Conversions API Access Token in Supsis settings.
- 2
Select Event Types
Pick the events you want to track (Purchase, Lead, Schedule, InitiateCheckout).
- 3
Activate Automatic Dispatch
Supsis will stream verified server events to Meta as conversations progress.
Conversion API - Frequently Asked Questions
Common inquiries regarding server-side tracking.