Today we will share with you 10 tips for small businesses. We have also mentioned in our previous articles the concept of e-commerce, which is caused by the widespread use of the internet. With the widespread use of the internet, the pandemic last year, and the closures, most businesses entered online commerce.
Small business is the term used for businesses with 50 or less employees and an annual revenue not exceeding 8 million TL. These businesses, which we encounter frequently in our daily lives, can be opened as a small business at the beginning and then grow, if they want, but they can always remain as small businesses from the beginning to the end.
These businesses need to develop several methods and apply these methods systematically in order to grow their business and increase their awareness. Here’s a roadmap that can benefit small businesses.
When starting a business, you must first determine a sector suitable for the products you will concentrate on. The most important thing when building a brand is to be consistent. For this reason, you should start a business where you will not constantly change the sector. Concentrating on one sector rather than displaying a little product from each sector will lead you to success faster.
After deciding on your industry, you should do market research.
How often was the product sold?
What are the trends?
What are the products that never go out of fashion?
What kind of sales plan do competitors work?
What are the comments and evaluations of competitors?
Which product is in demand?
Which products are not sold at all?
What products are needed?
You should look for answers to such questions and draw your plans in this direction. While doing product research, you should examine the sales plans of your competitors and adjust your sales plan to get ahead of them.
Make a budget plan
One of the most important issues for small businesses is budget planning. Everyone wants to start with the least risk. For this reason, planning a budget is one of the indispensable main topics of small businesses.
First of all, you need to determine your income sources.
You must determine your regular expenses.
You should identify your activities that may vary.
You should allocate a separate budget for your expenses that you will pay once and will not pay later.
You should set aside a separate budget for any business emergency.
In the light of all these determinations and the allocated budgets, you should calculate your profit margin.
You should plan a specific budget for each month.
Determine the brand strategy
Brand strategy is your plan that will determine where your business will go in the long run.
You should determine the weekly, monthly and annual goals of the business, decide on campaigns and promotions on special days, and plan your content. In this way, your brand’s near and long term goals, plans and programs will be ready. Thanks to this readiness, you will progress to success without falling into repetition and keeping everything under control.
Build a website
Businesses with websites have always been more reliable. You can be found in search engines by your customers thanks to websites that function as a physical store.
It is important to have a website that you regularly update and act in line with your customers’ requests and complaints. You should regularly update the stocks of the products you sell, enter the products with correct explanations, and make sure that the information about your business is correct.
Get involved in social media
Social media is an environment that brings people of all ages and genders together. It is very easy to create your awareness thanks to social media. The posts you make on social media should be in line with your brand identity. The smallest mistake you will make while promoting your company will determine your place in the market.
You should communicate with your followers on social media, take into account their satisfaction and complaints, offer the solutions you reach about them, display their satisfaction and make detailed campaigns etc. You should share your news here. In this way, a new customer to your business account can get an idea about you and take steps to increase your sales.
Take advantage of ads
In the traditional market, advertisements given in various ways such as television, radio and billboards have now been replaced by social media advertisements. Thanks to the types of advertisements on social media, you can serve your target audience directly and reach the people who need to know your brand the most. Social media ads are as follows;
A blog creates a space where you can share your own thoughts about your products and comments on trends. In a way, the questions asked in search engines are answered by blogs.
You can include the comments of your customers on the blogs you write by determining the content of your own industry, promote your products and make your name known in the market with the content you write according to the trends.
Take advantage of visual content
Visuality is often more important for people than content. With the right content and the right visuals, you can make your blogs read more.
In addition, you should use the right content in the images of your products. Being a reliable company is much more important than making misleading sales. You should take photos of your products clearly and upload the right images when uploading them to your site.
Do not imitate
Every product that has a buyer in the commercial market is sold by every company. This is not an imitation, but a sales method. However, you should not take the content, product description and product images from another company, and you should create original content.
In the same way, since the details about the sector will be certain things in your blogs, it may be normal to write on the same topics in some cases. However, it is not the right behavior to share the blog posts of another company as if they belong to you by stealing content. When you make a move in this way, your customers’ trust in you will also be lost.
Give importance to your customers
Your customers are the most important element for your business. Your brand doesn’t matter if you don’t have customers. You should give importance to your customers’ questions, problems, requests and complaints. It is out of the question for companies that care about their customers not to be successful.
Bonus: Take advantage of Supsis
Constantly communicating with your customers will be tiring for you and will disrupt your routine work. Thanks to a live support system that you will install on your site, you can both maintain your communication with your customers and continue your routine life.
Supsis Live Support System offers all kinds of communication options that your site needs. A chatbot that you will install instead of live support personnel will solve everything for you. Thanks to the chatbot, your customers can easily reach you, place their orders, and learn the details of their cargo. If you want to make your business more recognizable and increase your sales, take advantage of Supsis.