How to success in e-commerce? The e-commerce sector, which is among the fastest growing sectors of our age, is moving towards the situation that there will be no one left to do in time. In this article, we will examine how to achieve success in e-commerce. 81% of internet users in Turkey visit an e-commerce site and shop from these sites, and accordingly, there is an incredible increase in the number of e-commerce sites opened every day.
By creating new business lines, employment and markets, e-commerce brings vitality to the sectors and becomes an integral part of the digital transformation supported economy. According to statistics, e-commerce, which is one of the areas that our country shows the most interest, has become a sector whose sales have reached the peak, especially due to the pandemic process. With the rapid rise of e-commerce, the number of companies that want to join the online market has reached incredible proportions.
However, being successful in e-commerce and selling to hundreds of people is not as simple as it seems. When we examine these opened sites, we see that there are e-commerce sites that were very successful in a short time, as well as sites that were closed in a short time. In order to be successful in e-commerce, which has been growing rapidly since the 2010s, and to get a share of the pie, commercial intelligence is sometimes not enough. By following the methods below, you can sell a large number of products in a short time and become one of the popular e-commerce sites with your own brand.
Product photos and product descriptions are the factors that customers pay the most attention to when they visit an e-commerce site. Because, due to the nature of e-commerce, customers do not have the chance to examine and get to know the product they will buy closely, and your customers do their shopping by getting information about things that they cannot see in person from product photos and descriptions. For this reason, you should give priority to product descriptions and product images when selling through your e-commerce site.
Product descriptions should contain detailed information about the product, and product photos should have high quality and plenty of clear photos taken from multiple angles. If you pay attention to these, you will see that sales and recognition increase because the more your potential customers see and recognize the product they will buy; The easier it is to decide to buy.
Campaigns are a method of increasing customer loyalty and number in e-commerce companies. With the campaigns you create, you can make your e-commerce site customers visit your site frequently, and you can also gain new customers with the campaigns you plan. The constant change of these campaigns is another way to encourage customers. Research shows that customers are more inclined to buy instantly if they think a campaign will expire and a product will be withdrawn from sale.
Instead of giving the same discounts and opportunities all year, create short-term campaigns and stick to the campaign rules you set. Customers who expect to find ever-changing deals on your website will return regularly to check for new deals.
Advertising and the use of social media are the most important elements to be used in e-commerce. As long as they are used well, social networks such as Facebook, Instagram and Twitter and social media influencers will help you grow your brand awareness and customer base.
Here are a few tips to help you build and grow your brand on social media platforms:
-Post regular content, daily stories and weekly live content.
-Follow accounts with high followers following your competitors.
-Take advantage of influencer marketing.
-Make sure your content is engaging.
With a smart and innovative social media marketing strategy, your transformation from a small business to a global brand will be inevitable.
In order for an e-commerce site to be successful, it must first gain the trust of its customers. Your e-commerce website is not complete until you have a system that protects users’ data and personal safety. You should make sure that your site has the necessary features to be secure, reputable and protect their privacy. Insecurity is one of the reasons put forward by internet users who do not shop on e-commerce sites. To break the wall of doubt, you must show that you did not receive customer information without their consent.
Doing these actions will put your customer at ease:
-Choosing a secure platform
-Using SSL certificate
-Tracking all your orders
-Requesting strong passwords
-Run a PCI Penetration test
The most important of these stages is SSL certificates. SSL certificates are certificates that will allow you to gain customer trust and make secure shopping on your site. Obtaining an SSL certificate is one method of demonstrating this. As a result, your customers will be able to trust your e-commerce company and shop with ease, as you can avoid the hassle of theft and leakage of customer information.
Adding live chat or chatbot to your website is one of the most important improvements in the shopping experience for your customers.
Here are some statistics to consider:
-73% of customers think live chat is the most satisfying way to communicate with a business.
-This means that live chat can help your potential customers make a decision faster and more conveniently. That way, the customer feels they have all the information they need at their fingertips. It makes people feel like they are in a real store where all their questions can be answered by a store clerk.
You can make it easier to spot by placing your live chat button in an easily visible place. It’s also a good idea to keep the button always visible, even when the user is scrolling or reading a product review.
For those who want to achieve success in e-commerce, the first golden rule we will share with you will be domain selection. Domain names are the names of websites where you will sell online. To put it briefly, the domain you use will be the address of your store on the internet. As a result, the first thing to consider when starting a business is the domain. If you are new to e-commerce, you should consider the following factors when choosing a domain name:
-A domain that is relevant to your industry
– Your domain name is useful for SEO
– Your competitors’ domains
If you consider these factors when choosing a domain name, your e-commerce site will be more memorable and your customers will remember you more easily. This will increase your sales.
One of the most important factors in the success of an e-commerce site is that it can reach different and diverse customer profiles. E-commerce You can offer different payment alternatives to increase the probability of making sales by reaching different customer profiles. Many websites use credit and debit cards as payment methods.
Considering that the number of people who do not have a bank or credit card around the world is quite high, the cash on delivery option is a frequently preferred option for these potential customers.
By adding the payment at the door method to your site, you can ensure that your customers pay their invoices at the time of delivery, and you can enable your potential customers who do not use a bank or credit card to shop on your e-commerce site.
One of the most important factors for the success of e-commerce sites is SEO compatibility. Search Engine Optimization (SEO) is the science of getting your content to rank high when searching for a related term on Google or other popular search engines. Using SEO strategies is incredibly important because 90% of users never go beyond the first results page.
Here are some SEO optimization strategies that can help you increase your search traffic:
-Optimize your title, URL and site description to reach the keywords people are searching for
-Improve your website load time
-Apply Google authoring
-Register your website with Google and Bing business webmaster tools
The blog part is not given much importance in e-commerce sites, but it is very beneficial. It is seen that the companies that have a say in the sector also have blog posts. Because blog posts are effective when pages with short product descriptions fail to rank higher in the search results. Thanks to blog posts, you can enable your users to visit your site and benefit from your blogs besides purchasing products.
Thanks to the blog posts you will publish on your e-commerce site, you can increase the traffic to your site, and thanks to the increased traffic, you can easily move your site to the top in Google rankings by increasing your visibility in Google. This will lead to increased sales.
For this, you can add a link and section in the form of a blog to the main menu. You can create an e-mail communication list and announce your blog posts to your members. It can also use social media as an effective way to publicize your blog posts. By constantly sharing content related to your business in the blog section you will open, you will become the pioneers of the industry.
Mobile e-commerce continues to grow rapidly, and as customers are shopping more using their phones, it’s critical for e-commerce businesses to make sure their stores are mobile-friendly. You need to make sure that you check the mobile compatibility of your site with Google’s Mobile-Friendly Test. Creating a progressive web application (PWA) for your store is another helpful factor. They load much faster and easier than a standard website and allow customers to see what they’re browsing offline. Also, accelerated mobile pages are another option for your store to create better shopping experiences.
Softcand Software A.S.
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